Journal of Literary Writing and Evaluation

JLWE, Vol. 1, No. 2, 2025, pp.353-366.

Print ISSN: 3078-8129; Online ISSN: 3104-5073

Journal homepage: https://www.lwejournal.com

DOI: Https://doi.org/10.64058/JLWE.25.2.17

The Logic of “Enchantment-Infused” Communication in the Internet Era—— A Review of Wu Changqing’s Inheritance Path and Literary Evolution: A Preliminary Discussion on the Creation and Criticism of Chinese Internet Genre Literature in the 21st Century

Jiang Xinyan

Abstract: In his book “Inheritance Path and Literary Evolution: A Preliminary Discussion on the Creation and Criticism of Chinese Internet Genre Literature in the 21st Century”, Wu Changqing focuses on the “enchantment-infused” characteristics of online literature in the context of the Internet, analyzing its causes, impacts, and coping paths. The author points out that the development of network technology and fragmented reading habits have jointly spawned a new logic of “enchantment-infused” communication, posing challenges to traditional literary production and dissemination models. This trend dominates various aspects of online literature creation, such as subject matter, plot, and character shaping. It has also subverted the classic literary evaluation criteria, triggering extensive reflections in the literary community. In response to this phenomenon, the author proposes transcending simple binary oppositions and treating the “enchantment-infusion” with caution. He advocates respecting the laws of online communication while upholding the bottom line of literary expression, exploring innovative paths that reconcile the “enchantment-infusion” with literariness. This book offers a broad research perspective and in-depth discourse, providing important insights for understanding new trends in the development of online literature and constructing new paradigms of literary communication in the Internet era.

Keywords: Online literature; “Enchantment-infusion”; Literary communication; Innovative paths

Author Biography: Jiang Xinyan, PhD candidate at the Center for Literary Theory and Aesthetics of Shandong University. My research interests include literary aesthetics and science fiction theory. Email: 1455321236@qq.com.

题目：网络时代的赋魅传播逻辑——评吴长青《传承路径与文学流变：21 世纪中国网络类型文学创作与批评刍论》

摘 要：吴长青所著《传承路径与文学流变：21 世纪中国网络类型文学创作与批评刍论》一书聚焦互联网语境下网络文学的“赋魅化”特征,剖析其成因、影响及应对路径。作者指出,网络技术发展、碎片化阅读习惯等因素共同催生了“赋魅”传播新逻辑,对传统文学生产与传播模式构成了挑战。“赋魅化”趋势一方面主导了网文创作的题材、情节、人物塑造等方面,另一方面也对经典文学评判标准形成了颠覆性冲击,引发了文学界的广泛反思。面对这一现象,作者提出要超越简单二元对立,审慎看待“赋魅”,既要尊重网络传播规律,又要坚守文学表达的底线,探索“赋魅”与文学性兼容的创新路径。此书研究视野开阔,论述深入,对于认识网络文学发展新趋势、构建网络时代的文学传播新范式具有重要启示意义。

关键词：网络文学；“赋魅化”；文学传播；文学性；创新路径

作者简介：姜欣言，山东大学文艺美学研究中心博士研究生，研究方向：科幻美学与文艺理论。电邮：1455321236@qq.com。

    Received: 18 Jan 2025 / Revised: 10 Feb2025 / Accepted: 25 Mar 2025 / Published online: 30 Nov 2025 / Print published: 30 Dec 2025.